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The Red Rock Company was founded in 1885 by Lee Hagan and G.T. Dodd of Atlanta, Georgia. Dodd initially introduced ginger ale as the company’s first product, which became popular in the South. The Red Rock Company was among the oldest producers of carbonated beverages in the U.S. Babe Ruth endorsed Red Rock! By 1938, Red Rock was an early leader in the distribution of carbonated beverages, distributing 12-ounce bottles by way of a distribution network of 200 bottlers. 
As of 1947, Red Rock products were bottled in 45 of 48 states, but by 1958, the company’s success began to decline. After the 1950s, the Red Rock Company seemed to vanish entirely and it is unknown when the company disestablished.